Roles :

- Build and grow the Social Commerce strategy

- Develop and articulate a compelling strategy/approach to successfully sell in new initiatives to drive incremental revenue

- Drive user and creator retention strategy and execution achieving growth at minimal or no cost

- Lead user/creator analytics & market research, building actionable insights for the business

- Work closely with product, UX & engineering to enable growth marketing to initiatives & drive bottom-line conversion

- Build a good understanding of planning framework and how it can be applied to build an effective campaign strategy and channel plan

- Proactively provide expertise on policies, benchmarking, and recommendations to optimize programs, reduce costs and drive efficiencies for clients.

- Interface with various divisions of social platforms to develop and implement customized and strategic account plans

- Responsible for the research, design, development, and execution of full-funnel social commerce marketing program

- Meet and exceed identified quarterly key performance indicators that include, but are not limited to social-aided conversions, on-social conversions, specific traffic metrics

- Focuses sales efforts by studying existing and potential volume of competitive products.

- Monitors competition by gathering current marketplace information on pricing, products, new products, delivery schedules, merchandising techniques, etc.

Ideal Candidate :

- Post-graduation in Business Management from a Tier 1 B school, with graduation in Computer Sciences or equivalent from a Tier 1 Engineering college

- 12-18 years of overall Product performance, brand and social platforms experience with minimum of 8 years of experience in managing digital business

- At least 6-8 year's experience in Growth Strategy role, ideally in a global company

- Must have executed projects in tune to 50+ people and for a scalable customer system of 100+ Mil transactions per year

- Must have done large scale transformation projects with a direct impact on revenue and customer base in tune to 5 Mil base

- A confident communicator and eloquent in presenting/selling-in ideas to clients and agency partners.

- Working knowledge of digital planning, buying and trading tech including social ad managers, ad-servers, verification tools and DSP/DMPs etc

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.