Head - Search Engine Optimization - Media

- Being responsible for the growth of all existing platforms we own and operate and any other platforms we may launch in the future.

- Driving traffic and new users to our websites, landing pages, social media handles, apps and more by conventional and non-conventional methods. Optimizing channels in order to always improve the performance of our business.

- Choosing in accordance with the other departments, i.e. editorial, SEO, marketing, tech on which metrics/KPIs (Key Performance Indicators) to focus on.

- Bringing traditional and creative ideas how to grow those KPIs. A/B testing those ideas.

- Analyzing the data and users- feedback. Scaling and Automating the growth processes. Prioritizing growth channels.

- Exchanging ideas/data/feedback with other departments (Product, marketing, top management) in order to present results and make the product more user-centric.

- Ensuring the viral growth eventually leads to exponential revenue growth.