Head - Search Engine Optimization - EdTech

Company Overview.

Mindtel is a leading player in the EdTech industry, dedicated to innovating education through technology.

Our mission is to enhance learning experiences and empower learners by providing cutting-edge educational solutions.

We value creativity, collaboration, and continuous improvement, fostering an inclusive culture where team members can thrive and contribute positively to the educational landscape.

Role Responsibilities.

- Develop and execute comprehensive SEO strategies to increase organic search visibility.

- Conduct thorough keyword research and competitive analysis to identify growth opportunities.

- Optimize website content, including landing pages, blogs, and multimedia, for SEO performance.

- Oversee the creation and management of backlinks to enhance site authority.

- Monitor and analyze website performance using analytics tools to inform strategy.

- Ensure technical SEO best practices are implemented across the website.

- Lead a team of SEO specialists and content creators, providing guidance and direction.

- Collaborate with marketing, content, and product teams to align SEO efforts with business goals.

- Stay up-to-date with industry trends, algorithm changes, and best practices in SEO.

- Prepare and present SEO performance reports to senior management.

- Manage SEO budget and allocate resources effectively.

- Develop internal and external SEO training programs to enhance team knowledge.

- Participate in the recruitment and training of new SEO team members.

- Implement local SEO strategies to enhance brand visibility in targeted markets.

- Work closely with UX/UI teams to ensure the website is user-friendly and SEO-optimized.

Qualifications.

- Bachelor's degree in Marketing, Business, or a related field.

- 5+ years of experience in SEO, preferably in the EdTech sector.

- Proven track record of developing and executing successful SEO strategies.

- In-depth knowledge of SEO tools, including Google Analytics, SEMrush, and Ahrefs.

- Strong understanding of on-page, off-page, and technical SEO.

- Excellent analytical skills and the ability to interpret data.

- Exceptional project management skills with a focus on results.

- Strong leadership and team management abilities.

- Experience with content management systems, such as WordPress.

- Proficient in HTML, CSS, and web development basics.

- Familiarity with PPC and digital marketing trends.

- Ability to work collaboratively in a fast-paced environment.

- Strong communication skills, both written and verbal.

- Experience in market analysis and competitive intelligence.

- Passion for education and technology.

Skills: seo strategies,team leadership,competitive analysis,css,project management,ppc,html,keyword research,seo,website performance analysis,digital marketing,seo strategy,local seo,content optimization,seo training,market analysis,analytics tools,backlink management,collaboration,link building,technical seo,ux/ui collaboration.