MakeMyTrip - Head - Search Engine Marketing - IIM/MDI/ISB   The incumbent will oversee paid search campaigns for all major line of businesses on Google and Bing. He/She will manage the paid search budget and work with the relevant business team in order to maximize ROI, drive traffic, and customer acquisition.   Responsibilities   - Ownership of the overall traffic delivery and customer acquisitions across major line of businesses   - Spearhead planning exercise involving cost and traffic projections   - Conceptualize tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns   - Collaborating closely with product/revenue team to maximize ROI on the paid campaigns   - Launching periodic experiments with clear success/failure metrics; for all major line of businesses   - Ensuring implementation of automation projects/new betas (by Google/Bing) for driving business growth   - Identifying opportunities for automation and creating the roadmap for the same in conjunction with data science team   - Being aware of the search competitive landscape and taking strategic calls in accordance with the same   Requirements :  - Proven SEM experience and success managing PPC campaigns across Google and Bing   - Well-versed in performance marketing, conversion, and online customer acquisition   - Up-to-date with the latest trends and best practices in search engine marketing   - In-depth experience with bid management tools (e.g., AMO, Conversion Optimizer, Click Equations, Marin, Kenshoo, Search Ignite)   - Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)   - Strong analytical skills   - Excellent verbal and written communication skills   - Familiarity with A/B and multivariate experiments   - MBA from tier 1 college   - 6-8 years of relevant experience

Gurgaon/Gurugram

Head - Search Engine Marketing - Internet/eCommerce - IIM/MDI/ISB  

Head - Search Engine Marketing - Internet/eCommerce - IIM/MDI/ISB   ,Job Description for Head - Search Engine Marketing - Internet/eCommerce - IIM/MDI/ISB   in Talent Pipeline in  Gurgaon/Gurugram for (6-8) years of experience. Apply Now!

Job Description for Head - Search Engine Marketing - Internet/eCommerce - IIM/MDI/ISB   in Talent Pipeline in  Gurgaon/Gurugram for (6-8) years of experience. Apply Now!