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12/08 Shruti Soni
Manager - Recruitment & Delivery at Qualihires

Views:300 Applications:120 Rec. Actions:Recruiter Actions:51

Head - Search Engine Marketing - Education (10-16 yrs)

Hyderabad Job Code: 840079

- Define and execute the PPC team vision.

- Lead and create strategies for brand growth and ensure a clear road map is communicated to the management.

- Work with the brand/client/campaigns teams to ensure alignment between paid acquisition and campaign activity.

- Be good at client management and develop the team to be also.

- Build and execute a paid acquisition program to generate new inbound leads on SEM platforms;

- Manage the paid acquisition PPC spend to budget with a strong focus on ROI.

- Implement a measurement system for advertising spend enabling us to identify the best-performing channels and the cost per lead for each channel;

- Work with the team - brief the requirements for ad copy and graphics as well as jointly review performance to improve continually.

- Hands-on experience of Google AdWords and of running ad campaigns on the major media networks and ad exchanges.

- Experience managing large budgets, either in-house or for a client;

- Experience running multi-channel campaigns for both lead acquisition and brand awareness;

- In-depth knowledge of the data side of advertising and the ability to use the right data to make decisions based on desired outcomes;

- Creative judgement and experience of writing briefs for creative teams to build the content for ad campaigns;

- The ability and passion for the subject to combine day-to-day tactical campaign management with longer-term strategic planning;

- Experience working on both UK and International campaigns.

- Salesforce/Power BI experience is a plus but not necessary.

- Own the budget for SEM channel, with targets set based on tight CPL/CPA requirements

- Liaise with stakeholders across the marketing and product teams to ensure objectives are aligned

- Provide strong leadership to a lean but powerful team which you will inherit and establish it as a centre of excellence for the Group.

- Attract, mentor and retain a talented team that leads the industry in innovation and results

- Work closely with a cross-functional team of marketers, creatives and digital marketing to develop and execute fully integrated marketing experiences

- Develop and execute digital strategies across platforms including paid search, Youtube, etc. as well as running display campaigns & programmatic.

- Measure and report on impact and effectiveness of paid channels and continuously improve resource allocation, scalability and ROI

- Collaborate with brand marketing teams to ensure creative assets achieve all paid media objectives based on data-driven goals

- Own research, forecasting, planning, execution and performance analysis for PPC initiatives

- Ensure that brand consistency is maintained in both the messaging and visual across all PPC campaigns.

- Remain up-to-date on relevant news, trends and best practices within media and performance marketing

- Develop development plans for staff across the hierarchy within your mandate.

- Be a self-starter with exceptional relationship-building, client management, people management and influencing skills

- Be the face of the team to our global clients (sister companies) and ensure client retention and acquisition for newly acquired brands.

- Manage direct reports of 5-6 PPC managers, specialists and Group of sr. and jr. executives.

- Liaison with other teams within digital marketing (Paid Social, Affiliate & SEO), and Analytics and business intelligence to ensure your team collaborates on knowledge sharing and maximises learnings from others to the clients' benefit.

QUALIFICATIONS, KNOWLEDGE, SKILLS AND EXPERIENCE REQUIRED:

- Educated to degree level, or equivalent experience.

- A general Marketing qualification.

Knowledge/Skills

- Relentlessly driven with an entrepreneurial spirit

- Extremely organised and detail-oriented

- Proactive and takes initiative

- Has excellent communication and presentation skills

- Creative thinker and problem solver

- Self-motivated and can work autonomously

- Thrives in a fast-paced environment

- A very curious person

- Highly analytical

- Positivity, confidence and drive is a must;

- A team player - able to input into a multifunctional team; not afraid to question and offer alternatives;

- Obsessive over using data to make decisions;

- An analytical brain that is comfortable with stats and reporting.

- Proven track record of managing large budgets and consistently meeting targets

- Hands-on experience in both SEM and SMM and not afraid to roll the sleeves and go back to basics to set things up.

Experience

- 10+ years working in paid media, majority agency-side experience preferred

- Significant experience managing integrated campaigns across search platforms

- Experience using tools and technology to support best-in-class campaign management (e.g. Smartly, Kenshoo, Marin, etc.)

- Advanced knowledge of Google Tag Manager and web analytics tools (Google Analytics, etc.)

- Experience with A/B and multivariate testing techniques and tools (Optimizely, etc.)

- Experience testing and implementing landing pages

- Experience with attribution modelling and working closely with business intelligence

- Experience building paid media programs from the ground up and scaling teams

- Experience in managing large teams

- Experience dealing with complex cross-channel attribution models

- Experience creating and implementing testing frameworks for growth

- Advanced knowledge of marketing automation tools

- Have a deep understanding of target audiences and how messaging, channels and creative execution needs to differ based on who you- re speaking to

- Excellent sales and negotiation track record - Working in an agency/network/client-side

- Working in the public or private education sector

- Experience with data visualisation tools such as Power BI Looker

The post holder may be asked to undertake different or additional duties in line with business requirements at the request of their line manager.

There is an expectation that all employees will maintain the values of the Group and will comply with the code of conduct as well as equality and diversity, health and safety and safeguarding policies.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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