To lead the strategy for Small Enterprise Group lending vertical Pan India. With accountability for achievement of portfolio & bottom-line growth targets; monitoring/ assessing asset performance and achieving targeted return on equity.
Strategic planning:
- Identifies and leads a differentiated strategy for the segment through Policy, process and pricing
- Reviews & finalizes annual budgets, sales objectives and operational plans.
- Works with credit to develop approval guidelines in line with business model
- Builds a sales incentive plans to drive performance
- Devises sales promotion programs
Systems and Process efficiency:
- Works with product to facilitate decision making tools like rule engine, scorecards to reduce TAT.
- Ensures all processes are best in class & enabled by technology to ensure greater standardization and STP
- Devises a funnel management strategy, ensuring consistent rate of conversion from login to disbursement
- Pushes for improving the customer service standards
- Collaborates with stakeholders in formation & modulation of product, process, geography, resource configuration, budgeting and internal and external value chain ecosystem
Market Intelligence - Reviews competition, analyses insights received from team and identifies actions around internal policies, processes
- Recommends to management, influences policy, processes to better customer experience as well as improve quality of the portfolio
Portfolio quality and deepening customer engagement:
- Institutionalizes a robust tracking & monitoring process for accounts overdue daily
- Reviews interventions to ensure collection for initial overdue accounts on timely basis, intervenes personally to mitigate where potentially high possibility of delinquent accounts
- Devises tracking mechanism with Zonal heads for timely review of all accounts
- Drives wallet share and cross sell behavior through framing of Sales incentive programs periodically
People Management:
- Monitoring quality of hiring, talent retention
- Coaches team, direct reports, takes regular inputs to address bottlenecks in sales SOPs and productivity
- Ensures relevant training for team on technology, credit, customer relationship management
- Conducts & ensures regular performance reviews and feedback
- Motivates and ensures retention of key talent
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