Head - Sales & Marketing - Training & EdTech

Head Sales & Marketing (Training and EdTech Sector)

Key Responsibilities :

- Responsible for designing and developing of Marketing and Sales plan as per budget and targets specified in Business Plan

- Responsible for ensuring the development of new campus training centers as per business plan

- Responsible for implementing the approved plan of action for Marketing and Sales to have a targeted number of leads and admissions

- Responsible to work closely with the graphic design team for developing marketing materials in line with brand policies

- Developing strategies for sales campaigns in offline and online mode.

- Idea sharing with Digital Marketing team for online campaigns, USPs and offer available

- Understanding the batch calendar as per Business Plan, Setting the target for leads from each source, and sharing the same with the relevant team

- Conversion of leads to admissions as per targets for each source and ensuring the batch formation as per calendar

- Directly heads the offline and BTL marketing, Campus outreach, campaigns, and seminars for direct lead generation

- Conducting seminars and talks in campuses and corporates for admissions and corporate training respectively

- Admissions and Revenue as per B. Plan every quarter

Key Skills :

- Excellent communication skills

- Public speaking skills

- Deep understanding of marketing specially in training and EdTech sector

- Calibre to perform with targets

- Knowledge of CRM and other tools used in the present day for marketing in respect to direct and online marketing