Head - Sales - Asset Management Company

- The Head of Sales will have the primary role of leading the sales department, overseeing activities of the junior and senior professionals and monitoring performance as a whole.

- The Head of Sales will define and communicate the business's KPIs and targets on a regular basis, analyse patterns in consumer and market behaviour, and subsequently define data-driven action strategies in order to consistently optimize the business's commercial performance.

- The role of Head of Sales is a data-driven role that requires commercial acumen and a deep understanding of the consumer base, the competitive market, and an ability to analyse sales department performance.

- The Head of Sales role is an integral part of the business which also involves the management of external partners and collaborations with numerous internal departments.

Roles and Responsibilities :

Leadership/Supervisory Role:

- The Head of Sales will be in charge of developing weekly/monthly/annual and seasonal sales targets for the department, examining growth opportunities, enabling sales improvements, product mix development, and taking responsibility for the department's performance against targets.

- Using his expertise and experience, the Head of Sales will also manage the departmental calendar with regard to trading priorities inclusive of launches, promotions, exclusives, and campaign activities for the purpose of maximizing sales opportunities. In his leadership capacity, the Head of Sales will introduce new brands and categories to the market by leading the sales team in product launches.

- In this capacity, the Head of Sales is tasked with establishing and overseeing the adoption of departmental vision and values, which forms part of the work culture.

- He shall also play a mentorship role to key positions within the sales department, assisting in the execution of duties upon request, honing their professional skills, and readying them for occupation of his position in his absence or retirement.

Strategy :

- The Head of Sales will also play a major strategic role in the sales department. He will be tasked with implementing sales strategies that further the department's agenda and drives enhanced revenue
generation for the business.

- The Head of Sales shall deliver an optimized market mix relative to the core target consumers and identifies the roadmap that will lead to achievement of the department's goals as well as the overall goals of the business.

- The Head of Sales, along with the senior sales management, should create and implement sales action plans that incorporate key actions that work to set KPI's for the business.

Analytics :

- The Head of Sales shall utilize analytics tools and works with the analytics team in undertaking detailed analyses of sales performance for the purpose of reporting sales strategy successes, weaknesses, and opportunities to senior sales management.

- Through his various research and analyses, the Head of Sales should identify areas of improvement in sales strategies and with a view of establishing actionable insights for the improvement in sales and business profits.

- He is expected to monitor and observe the brand and makes forecasts, identifying new trends ahead of the curve, hence, offering the business a competitive advantage and keeping it ahead of its competition in the market.

Collaboration :

- The Head of Sales should be collaborative such as the Head of Sales is expected to teams up with the product development departments in creating product intelligence, for example, product/brand adjacencies, affinities, display rules, conducting trend analysis, and ensuring that these are aligned to support and drive sales and conversion.

- In this collaboration, he should also monitor the development of the business's product from its conceptualization through to its testing and launch and, therefore, carefully understanding the product whose sales he is supposed to spearhead, making it easy to tailor unique strategies around that product.

- The Head of Sales should work closely with the analytics department in processing relevant data and information, translating it into actionable strategies that drive sales and lead to achievement of targets.

- He is similarly expected to partner with the senior sales management for administrative purposes, for example, the development of plans, strategies, structure, budget, vision, and establishment of goals for the department.

Knowledge/Relationships/Opportunity :

- The Head of Sales is expected to manage key relationships on behalf of the business.

- Should build strong relationships with the external partners and consumers and regularly interacts with them by attending sales workshops, seminars and hosting events, hosting sales events for the business's product, playing an active role in industry organizations and so forth.

- These efforts establish the business as a market and thought leader and open up avenues for identification of potential opportunities for sales and revenue generation.

- In this capacity, the Head of Sales shall conduct regular and consistent research on the latest market best practices and trends in order to constantly keep the business at par or even ahead of other players and driving greater sales resulting from the securing a greater market share.

Other Duties : The Head of Sales shall also perform other duties as he deems necessary for the execution of his duties and duties as assigned by the Director of Sales, the Chief Sales Officer, or the Employer.

Skill Set & Personality Traits :

- Should have a pleasing and smart personality and strong interpersonal skills

- Excellent verbal, written communication and presentation skills

- Must have excellent leadership and People management skills and should have lead minimum 30-50 team members in past.

- Must be Ethical, Process oriented and driven by results

- Strong Analytical Skills

Experience : 10 to 15 Years of experience in sales management in mutual funds industry

Qualifications : MBA - Sales , AMFI Certification Compulsory

Industry : Financial Services/Insurance/Banking

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