Head - Retention Marketing - Online Gaming Development Firm

Mumbai based, with 500+ Plus people strong, been around for 14+ years, and raised 3 rounds of venture capital funding; one of the well known Gaming product Company hiring "Marketing Retention Head ".

If you are an expert in understanding end to end Marketing work and go above and beyond to make it work for the business by using your amazing Retention Skills!! We are looking for you :)

JOB SPECIFICATION

Position : Head of Retention

Location : Mumbai

Exp: 8+ Years

Responsibilities:

- Build upon the core retention marketing and product strategy for scaling up of the revenues.

- Forecast monthly, quarterly, annual revenue growth.

- Develop retention execution plans and deliver on retention targets within time and budget.

- Complete ownership of retention marketing campaigns, promotional budget allocation and communication to existing players.

- Effectively utilize all digital channels like FB, YouTube, push notifications, SMS & emails etc to target users with relevant and personalized communication

- Work with art and content teams to ensure timely execution of campaigns with no errors.

- Analyze campaign and creative performance for continuous improvement in engagement with marketing communication.

- Build and lead a team of campaign managers, analytics managers and analysts. Allocate retention resources to different campaigns based on budget.

- Have a measurement-driven mindset to measure, optimize and scale retention growth channels.

- Lead product marketing efforts by improving key conversion metrics through consumer journey improvement in a scientific manner.

- Use data, customer insights, feedback, journey mapping and customer-centric thinking to deeply understand the customer lifecycle and identify opportunities for growth and optimization at every stage

- Obsess over customers and deep dive into their engagement with My11Circle. Use this knowledge to identify lapser behavior and build marketing communication and a platform experience that converts potential lapsed users & light users to engaged users

- Conceive, design and deploy event-based marketing programs (during IPL and similar high viewership events)

- Work cross-functionally with product, engineering, analytics, marketing ops and creative to meet ambitious growth targets

- Partner with Data Science to leverage machine learning to automate campaigns and improve targeting

Minimum Job Qualifications : 6-10 years of marketing experience

Soumyashree SR
Manager - TA