The Head of Retention will be responsible for our Retention strategy's development and implementation; including customer lifecycle programme, along with building and maintaining effective marketing tools, for the purpose of increasing LTV while optimizing Retention Budget spending and reduce Churn; Coordinate and liaise on a daily basis with his direct reportees and with product managers to ensure that campaigns are run properly and that revenue and budget target is achieved. Responsibilities: - Developing and managing the Retention Strategy to optimize Key Performance Indicators including customer lifetime values, retention/churn levels and average revenue per player. - Responsible for segmentation of the customers based on their lifetime and recent spending and churn behavior. - The creation and implementation of an optimized daily/weekly/monthly campaign programme (retention and reactivation both automated and not automated), tailoring communication to different customer segments identified through CRM tool and data warehouse. - Control of the overall retention bonus spending and achieve growth in revenue Month on Month - Suggesting and providing appropriate personalized communication to maximize customer spend. - Tracking financial effectiveness of scheduled campaigns through regular reporting, including details of customer behavior, usage and spend - Analyzing the customer journey, identifying key touch points in the customer's interaction with the site to optimize customer activation &amp; retention. - Working with the design, development and other teams to ensure execution excellence and that the website/email template meets the needs of existing customers. Qualifications: - 5+ years of proven experience with customer life cycle management across multi-brands/products/regions. - Solid experience with CRM tools and marketing automation - Experience of ESP- s - Strong analytical and number crunching skills - Knowledge of at least one CRM tool (works with ExactTarget, Optimove, Webengage etc) - Experience of working in a fast-moving environment - Previous people management experience required - Ability to multi-task, be proactive, efficient and independent - Strong project management skills, being result oriented, team-focused and customer-focused - Knowledge of CRM Statistics, Analysis, and Tools, all involving the retention, reactivation, and communication to customers is mandatory.

Delhi NCR

Gurgaon/Gurugram

Head - Retention Marketing - eCommerce 

Head - Retention Marketing - eCommerce  ,Job Description for Head - Retention Marketing - eCommerce  in Fortunefootprints.com in  Delhi NCR Gurgaon/Gurugram for (5-7) years of experience. Apply Now!

Job Description for Head - Retention Marketing - eCommerce  in Fortunefootprints.com in  Delhi NCR Gurgaon/Gurugram for (5-7) years of experience. Apply Now!