Role &amp; responsibilities : - Own and execute life cycle marketing strategies focused on customer retention including goals, roadmap, and performance delivery in line with business expectations - Responsible for improving critical retention metrics (Reactivations, TIme spent per user per day, Commission earned per session, Add cash amount per user/transaction) and ensuring the achievement of the same - Generate deep insights about customers that increase their retention, root-cause &amp; predict churn and lead to inventing new ways to delight and retain customers. Will include conducting primary &amp; secondary customer research - Work with Product/Engineering team to drive product ideas to improve the conversion of repeat customers across the platform - Help strengthen data-led thinking and lead the development of customer intelligence frameworks (Churn prediction, Most Valuable Customer, user behavior etc) across the retention charter - Comfortable in generating a strategic vision as well as glide path with product teams. Stay abreast of new innovations and the latest technology trends and explore ways of leveraging these - Manage the design, planning and execution of retention/reactivation campaigns by collaborating with multiple stakeholders across various cross functional teams (CRM, Store, Marketing, Customer Experience etc) - Stellar problem-solving and issue resolution skills with the ability to work effectively across stakeholders while maintaining quality and attention to detail. Readiness to roll up sleeves when required. - Mentoring and guiding other members in the team Who can apply ? - 7-9 years of relevant work experience in lifecycle marketing. Prefer candidates from IITs, ISBs and IIMs - The candidate must have strong operational experience and be willing to get hands dirty. - Experience in consumer (B2C + App only company) is desirable - Proven track-record of managing and delivering marketing programs identifying customer actions and conversions for each stage and achieving those KPIs - Efficient project management and collaboration skills. Should have demonstrated the ability to work independently in a highly demanding environment with strict deadlines - Strong attention to detail and comfortable handling multiple projects - Good communication and presentation skills both written and verbal

Bangalore

Head - Retention - Internet/Online - IIT/ISB/IIM 

Head - Retention - Internet/Online - IIT/ISB/IIM  ,Job Description for Head - Retention - Internet/Online - IIT/ISB/IIM  in Grassik Consultants Pvt. Ltd. in  Bangalore for (7-10) years of experience. Apply Now!

Job Description for Head - Retention - Internet/Online - IIT/ISB/IIM  in Grassik Consultants Pvt. Ltd. in  Bangalore for (7-10) years of experience. Apply Now!