jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
29/04 Gautam Gupta
Client Partner - Telecom & Services at Grassik Consultants Pvt. Ltd.

Views:284 Applications:94 Rec. Actions:Recruiter Actions:23

Head - Retention - Internet/Online - IIT/ISB/IIM (7-10 yrs)

Bangalore Job Code: 919809

Role & responsibilities :

- Own and execute life cycle marketing strategies focused on customer retention including goals, roadmap, and performance delivery in line with business expectations

- Responsible for improving critical retention metrics (Reactivations, TIme spent per user per day, Commission earned per session, Add cash amount per user/transaction) and ensuring the achievement of the same

- Generate deep insights about customers that increase their retention, root-cause & predict churn and lead to inventing new ways to delight and retain customers. Will include conducting primary & secondary customer research

- Work with Product/Engineering team to drive product ideas to improve the conversion of repeat customers across the platform

- Help strengthen data-led thinking and lead the development of customer intelligence frameworks (Churn prediction, Most Valuable Customer, user behavior etc) across the retention charter

- Comfortable in generating a strategic vision as well as glide path with product teams. Stay abreast of new innovations and the latest technology trends and explore ways of leveraging these

- Manage the design, planning and execution of retention/reactivation campaigns by collaborating with multiple stakeholders across various cross functional teams (CRM, Store, Marketing, Customer Experience etc)

- Stellar problem-solving and issue resolution skills with the ability to work effectively across stakeholders while maintaining quality and attention to detail. Readiness to roll up sleeves when required.

- Mentoring and guiding other members in the team

Who can apply ?

- 7-9 years of relevant work experience in lifecycle marketing. Prefer candidates from IITs, ISBs and IIMs

- The candidate must have strong operational experience and be willing to get hands dirty.

- Experience in consumer (B2C + App only company) is desirable

- Proven track-record of managing and delivering marketing programs identifying customer actions and conversions for each stage and achieving those KPIs

- Efficient project management and collaboration skills. Should have demonstrated the ability to work independently in a highly demanding environment with strict deadlines

- Strong attention to detail and comfortable handling multiple projects

- Good communication and presentation skills both written and verbal

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights (Read more)
  • Follow-up
    (Read more)
Something suspicious? Report this job posting.