Head - Public Relations & Corporate Communications - Life Insurance Firm

About the client:

Client is a leading Private Life Insurer with a strong bancassurance distribution model and Pan India presence.

Reporting: Chief Marketing Officer

Location: Head Office, Mumbai

Designation: AVP/DVP

Responsibilities:

External communication

- Develop strategies for communicating with the target audience.

- Key responsibilities include precisely identifying the target audience, conducting research, benchmarking, goal-setting, and establishing measurement criteria for public relations programs

- Administering all operational issues related to execution and message delivery.

- Monitor, analyze and communicate program execution results monthly in adherence to the objective determined

- Develop a comprehensive evaluation matrix to measure the effectiveness of the campaign

Internal communication

- Drive a culture change in the group through a strong internal communications programme

- Manage the delivery channels for internal communications

- Work closely with senior stakeholders in designing and implementing targeted internal communications programmes

- Ideating and drafting internal communications and executive communication content, both written and audio-visual

- Be the central coordination point for Group newsletters

- Work in close coordination with HR in driving employee engagement