Head - Public Relations - BFSI

Head - PR

Responsibilities :

Public Relations :

- Develop an exhaustive Public Relations strategy for Khatabook to drive awareness and positioning across key stakeholders (MSMEs, Talent, Investors)

- Regularly interact with leaders within the organisation to ideate compelling themes and narratives in-line with the strategy

- Drive the finalised themes and narratives through all available mediums including but not limited to print, social media and/or digital publications

- Handle all announcements and in-bound PR requests for the company

- Manage day-to-day relationships with agency, ensuring they deliver seamless media intelligence, media monitoring reports and announcement execution

- Be clued into strategic industry events and facilitate key speaker opportunities for the leadership and manage those speaking engagements

Marketing Collaboration :

- Supplement brand marketing campaigns run by Marketing Team through PR mediums

- Assist the Marketing team in creating PR strategies that enable user acquisition and retention

Crisis Management :

- Creation and execution of communication if the company ever faces a PR crisis

- Anticipation of possible PR crisis and taking proactive steps to avert it

Work Experience & Skills :

- 8-12 years of experience in a corporate or marketing communications role, preferably in the start-up and technology sectors

- Strong media relations required

- Interest and experience in work that spans end-to-end communication channels - equally comfortable while pitching a story, looking into the nitty-gritties of running an event or writing a press release

- Understands the basics of branding logo usage, placements, collateral development

- A strong storyteller always ready to find unique angles and methods of getting a message across and not just someone who goes for the tried and tested

- Excellent writer with equally strong conversational skills

Personality Traits & Soft Skills :

- Entrepreneurial self-starter who excels in an unstructured environment, with the maturity to set their own goals and drive their own roadmap

- An execution ninja with a high sense of ownership and very high attention to detail

- Not afraid to get their hands dirty and do the boring jobs. Can be relied upon to always cross the ts and dot the Is.

- Ability to collaborate with multiple stakeholders and translate the value of communications to business leaders