Head - Product Marketing - Mobile Handset Business

Client : Leading Client of Mobile Handsets Business

Position : Head of Marketing (VP Level)

Location : Noida

Industry Experience : FMCG or Mobile Handset

Job Details & Responsibilities :

This is a PAN India role,

- Branding, Rural Marketing, Mass Marketing , Digital, Shopper Marketing

- Pricing & Promotion , Strategic Planning

- Managing all marketing for the company and activities within the marketing department.

- Developing the marketing strategy for the company in line with company objectives.

- Co-ordinating marketing campaigns with sales activities.

- Overseeing the company's marketing budget.

- Creation and publication of all marketing material in line with marketing plans.

- Planning and implementing promotional campaigns.

- Manage and improve lead generation campaigns, measuring results.

- Overall responsibility for brand management and corporate identity

- Preparing online and print marketing campaigns.

- Monitor and report on effectiveness of marketing communications.

- Creating a wide range of different marketing materials.

- Working closely with design agencies and assisting with new product launches.

- Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.

- Analysing potential strategic partner relationships for company marketing.