Head - Product Marketing - BPO

- Be the owner of our GTM strategy, and build offering, bundling, solution, promotion and / or pricing strategy to accelerate product growth in specific channels and market segments.

- Build customized offering, bundling or pricing strategy to grow our business in specific market segment and channels.

- Strategic plan encompassing the major tactics and resources that a company will use to release, promote, and sell the product

- Work on pricing, sales and distribution channels, marketing, and promotion.

- To create demand for products through effective messaging and marketing programs

- Build on product messaging that sets new products apart from others in the market to give them a unique selling point

- Helping the business to build the right product and then supporting the business to sell it

- Provide the product vision and leadership for the many other roles involved in developing, supporting, marketing and selling the product

- Lead the strategy, planning, delivery, marketing and in-life optimization of a product