Position Objective :

- To lead the product management of a product line of the company and own its P&L.

- To identify profitable opportunities that meet market needs, launch products in the market, oversee products already in the market and wind down products that no longer meet market needs

Reports To : EVP Marketing - Product Managers

Location : Mumbai 

Department - Central Marketing

Key Responsibilities :

1) Understands the Market :

- Communicates with customers potential customers

- Co-ordinates usability tests

- Leads drafting, execution and interpretation of surveys

- Keeps an on-going record of compliments & complaints

- Tests / Trials the own product and that of competition regularly

2) Develops Market Based Product Strategies :

- Conduct extensive Research

- Is aware of and understands the competition

3) Bridges Every Department That Touches Product viz.,Sales,Market Communication,Technical, Quality & Design, Customer Service & Operations

4) Full Responsibility :

- Capture and Prioritizes Ideas & Functions

- Opportunity Assessment

- Immerse in User Insights, Brand Development, Market Requirements / Customer Stories

- Work on Business Case / Investment Justification

- Design Product Requirements

- Build Subject Matter Expertise

- Launch Internal Training

- Explore Market Strategy & External Customer Research

- Prepare Marketing Plan, Sales Collaterals & External MarCom

- Work on Pricing, Sales and Channel Support

5) Shared Responsibility :

- Market Analysis (Competition, Trends, Supply imbalances etc)

6) Contribute to :

- Market Strategy

- External Customer Research

- Business Requirements

- Design of Prototype Development & Testing

- Supplier Engagement

- Managing projects

- Testing

7) Lead, guide and manage a team of product managers :

Candidate Profile:

- Education : BE ( preferred ) /Engineering / Technical Knowledge/capability + MBA (premier Bschool)

- Business Management/P&L management experience is a must

- Experience : 16-20 yrs of total experience : Marketing/Service/Product Management/Business Management

- Proven experience in owning and managing products across entire lifecycle

- Should have had a stint overseas

- Communication / Interpersonal skills

Rukhsana Imam
Genetic Callnet Pvt Ltd.

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