Head - Presales/Marketing - Cyber Security Products

Work Location: Hyderabad

Candidate should be revenue-centric, high-energy Demand Generation marketers.

Preferred skills : Demand Generation , Lead Generation, Campaign Marketing , Cybersecurity - SIEM,SOAR, Sentinel, Securonix , Google Chronicle.

Summary :

Drive lead and pipeline generation. Go beyond impressions and clicks - focus on conversations and conversions. Extensive B2B SaaS marketing experience. Build, lead, and scale the DemandGen team. Read and report data and make course corrections. Hands-on with MAP, CRM, and other popular tools from the MarTech stack. Rich experience in using digital channels.

Key Quantifiable Indicators :

10-12 years' focused experience in demand generation for leading SaaS/Cybersecurity products or platforms. Substantial experience in designing, implementing, and running high-conversion Demand Gen programs that move the needle on revenue. Delivered quantifiable multiple growths (ROI) for companies.

Specific Skills :

- Must have experience designing and implementing demand generation programs

- Demonstrate an expert understanding of both inbound and outbound marketing tactics, as well as digital marketing channels - particularly email, social media, SEO, and SEM.

- Deep understanding of customer journeys its supporting conversion opportunities

- Should have led a team of Demand Generation specialists to achieve goals by focusing on clear conversion-related KPIs

- Experience in orchestrating multi-channel marketing programs that drive demand and revenue

- Use important business metrics like Closing Percentages, Cost Per Lead, Customer Acquisition Cost, Average Deal Size, Time to Closure, CAC payback period, and more to identify gaps and implement programs

- Should have built brand awareness, launched and promoted products and services, created buzz, and established customer loyalty

- Solid background working with a variety of industry-standard tools - including marketing automation platforms, such as HubSpot, Marketo, or Pardot

- Proficient in CRM (Salesforce), and other common digital marketing tools like Google Ads and Google Analytics

- Excellent written and verbal communication skills