Head - Performance Marketing - Online/eCommerce

Roles and Responsibilities :

- Manage digital endeavors of organization and help the company establish leadership in the category.

- Define and execute the company's digital strategy in conjunction with the overall marketing objectives for the organization

- Lead the digital brand marketing activities, including SEO, Content Marketing, SEM & Performance Marketing campaigns

- Drive Digital Transformation to benefit all stakeholders including Customers, Distributors and Employees

- Generate leads for all sales channels using digital channels.

- Work with IT to equip the organization with best possible infrastructure and deliver best in class experience across devices.

- Manage existing portals like website, mobile applications and drive online renewal & service option take ups

- Manage all relationships with digital agencies, develop vendors, service providers etc.

- Design and Implement 360 degree integrated digital brand marketing communication for traffic & lead generation

- Create & manage promotional & seasonal campaigns to achieve business objectives aligned to various channel needs

- Managing the annual digital marketing budget

- Overlook and meticulously manage project deliverables as per schedule, approved budget and objective

- Track performance relative to targets and refine to optimize results

- Must be able to think out of the box, willingness to learn & must be detail-oriented o Undertake market and competitor research and analysis

- Keep up-to-date with search engine technology, methods, tools and relevant industry innovations

- Prepare search engine ranking and traffic reports to assess areas of potential improvement.

- Monitor, track, and report, websites traffic including trend analysis using site analytics solutions such as Google & Adobe etc

- Develop innovative website functionality as per industry standards and benchmarks

- Develop and provide comprehensive understanding of the digital marketing space and educate the team on the latest in technology and regulatory development that may impact or benefit our digital programs

- Provide leadership, direction, and technical expertise to design, develop, and support digital properties