25/11 Anshita Jain
Consultant at CareerNet Technologies Pvt. Ltd.

Views:286 Applications:138 Rec. Actions:Recruiter Actions:14

Head - Performance Marketing - Internet/Online (8-15 yrs)

Bangalore Job Code: 867235

Role Summary

The Head of Performance Marketing, reporting to the Chief Marketing Officer establishes and implements a digital strategy to drive revenue and grow business. The ideal candidate will serve as the digital thought leader, helping to identify trends, evolving best practices, and new technologies/tools for all digital efforts that drive engagement

and ROI.

Key Responsibilities:

- Create and implement a digital marketing strategy to drive awareness, traffic, leads and conversions

- Devise the strategy and lead the in-house teams across key channels like SEO, PPC, Affiliates and Performance Partnerships, Digital Media (Paid Social, Display, Programmatic, & Video), Conversion Marketing (primarily email & SMS), Mobile Apps (ASO, Networks, & App Growth strategies), Facebook & Google channels, campaign strategy and execution

- Responsible for setting the overall organization wide Performance Marketing and Acquisition Strategy, including planning, budgeting, reporting and execution across multiple channels (owned & paid).

- Generate website & app traffic/searches with multi-channel & testing approach

- Apply customer and channel insights to inform and evolve our customer segmentation strategy for omnichannel growth

- Setting up attribution models, multi-channel tracking and quality of leads

- Run an effective SEO strategy via technical, site audits, keywords, links, working with content team

- Create, maintain, and optimise PPC campaigns, ad-copies, landing pages, A/B testing, budgeting

- Implement effective and optimised display remarketing and dynamic campaigns

- Develop robust performance reporting framework, analytics, and ROI tracking for our mobile app and digital channels to continually optimize and improve our marketing investments.

- Manage third parties effectively such as digital agencies and service providers

- Create and lead an ambitious, best-in-class digital team

- Work with Brand, Business, Tech, UX teams for a top-notch digital customer experience and engagement

Qualifications Required:

- MBA in Marketing or any other related field with minimum 10 years of experience in performance marketing, with an experience of leading a team.

- Experience in mobile app marketing and analytics platform like Appsflyer, etc.,

- Experience in marketing automation tools like Intercom, Web Engage & Clevertap

- Good understanding of SEO and PPC with proven results

- Strong data-driven orientation and analytical mindset with a focus on ROI

- Comfortable working in a fast-paced environment and have agility in adapting to the situation

Women-friendly workplace:

Maternity and Paternity Benefits

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