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Consultant at CareerNet Technologies Pvt. Ltd.
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Head - Performance Marketing - Internet/Online (8-15 yrs)
Role Summary
The Head of Performance Marketing, reporting to the Chief Marketing Officer establishes and implements a digital strategy to drive revenue and grow business. The ideal candidate will serve as the digital thought leader, helping to identify trends, evolving best practices, and new technologies/tools for all digital efforts that drive engagement
and ROI.
Key Responsibilities:
- Create and implement a digital marketing strategy to drive awareness, traffic, leads and conversions
- Devise the strategy and lead the in-house teams across key channels like SEO, PPC, Affiliates and Performance Partnerships, Digital Media (Paid Social, Display, Programmatic, & Video), Conversion Marketing (primarily email & SMS), Mobile Apps (ASO, Networks, & App Growth strategies), Facebook & Google channels, campaign strategy and execution
- Responsible for setting the overall organization wide Performance Marketing and Acquisition Strategy, including planning, budgeting, reporting and execution across multiple channels (owned & paid).
- Generate website & app traffic/searches with multi-channel & testing approach
- Apply customer and channel insights to inform and evolve our customer segmentation strategy for omnichannel growth
- Setting up attribution models, multi-channel tracking and quality of leads
- Run an effective SEO strategy via technical, site audits, keywords, links, working with content team
- Create, maintain, and optimise PPC campaigns, ad-copies, landing pages, A/B testing, budgeting
- Implement effective and optimised display remarketing and dynamic campaigns
- Develop robust performance reporting framework, analytics, and ROI tracking for our mobile app and digital channels to continually optimize and improve our marketing investments.
- Manage third parties effectively such as digital agencies and service providers
- Create and lead an ambitious, best-in-class digital team
- Work with Brand, Business, Tech, UX teams for a top-notch digital customer experience and engagement
Qualifications Required:
- MBA in Marketing or any other related field with minimum 10 years of experience in performance marketing, with an experience of leading a team.
- Experience in mobile app marketing and analytics platform like Appsflyer, etc.,
- Experience in marketing automation tools like Intercom, Web Engage & Clevertap
- Good understanding of SEO and PPC with proven results
- Strong data-driven orientation and analytical mindset with a focus on ROI
- Comfortable working in a fast-paced environment and have agility in adapting to the situation
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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