Senior Consultant at Careernet
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Head - Performance Marketing - Internet/Online (8-13 yrs)
Performance Marketing & Growth : Details summarized as below::
a. Lead the App Install & User acquisition strategy for Flipkart Health+. Plan and lead all the digital marketing activities including SEO/SEM, remarketing and display advertising
b. Introduce & implement the best practices for Performance & Digital marketing campaigns.
c. Manage the budget, Optimize the campaigns & deliver monthly User & Customer Growth targets.
d. Work with cross-functional teams like Revenue Planning, Design, Business Analytics et al to optimize the campaign and maximize performance
e. Experiment across the user acquisition funnel constantly looking for maximum impact on CPI & CLTV.
f. Maintain & report the periodic reviews for the advertising channels
g. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
h. Designing; building and executing campaigns on Facebook, Google, Twitter, and affiliate channels as per plan
i. Optimize install campaigns to improve cost per install, installation rates, post install performance.-
j. Manage all the programmatic campaigns -from ideation to media planning and optimization.
k. Measure App engagement metrics like MAU, DAU, Converting users on a regular basis
l. Plan, execute and measure experiments and conversion tests
m. Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
n. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
o. Managing budgets and financial for digital marketing initiatives for the organization.