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Director at Advait Associates
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Head - Performance Marketing - Internet/Online (7-12 yrs)
Role & Responsibilities:
Key Responsibilities:
1. Work on initiatives/levers to increase the traffic & conversion of leads into Community Leaders via campaigns on social media. Explore all possible channels where we can expect to get qualified leads.
2. Analyze user journeys to identify improvement areas to increase conversions on our platform(s) for both community leaders as well as customers.
3. Improve conversion funnel continuously using daily and weekly optimization of digital journey
4. Plan, execute and measure experiments and conversion tests. Drive a mindset of building a pipeline of multiple experiments in digital marketing to drive growth.
5. Own and manage a P&L on the customer acquisition/growth
6. Manage ROI in line with the business/management expectations
7. Drive and manage marketing budgets and campaigns for driving user growth through various Digital SME channels
Key Qualifications:
- MBA / Engineering from Tier 1 B School / IIM / IIT
- 7+ Years of experience in Performance Marketing/ growth stage Startups ( Series C/D+)
- Must have spent a minimum of 1 year as a Head of Growth/ AVP/VP Performance (Digital) Marketing / Director/ Associate Director Performance (Digital) Marketing position or any equivalent position in a consumer tech start up
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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