Head - Performance Marketing - Internet/Online

Head of Performance Marketing:

Key Responsibilities :

- Be responsible for the vision, strategy and execution of acquisition campaigns across all the digital platforms like Facebook, Google, affiliates etc.

- Forecast monthly, quarterly, annual acquisition numbers and costs.

- Execute full funnel digital marketing campaigns including strategy, ad creation, bidding, budgeting, optimization, and reporting

- Identify and lead implementation and guide relationships with affiliates and partners that can improve digital performance.

- Work with data and analytics teams to implement best measurement frameworks, mine deeper insights and run A/B and multivariate tests to iterate into new ideas

- Partner with creative team and brand marketing to drive ROI through rigorous and systematic creative and narrative testing, focused on optimization and testing new approaches

- Lead, mentor and build the performance marketing team

Desired Skill Set :

- 7-10 years of experience with premium B School background with proven learning agility

- Top of the line digital marketing leader with relevant performance marketing experience in scaling up digital companies (E-Commerce / FinTech / Gaming / Tech Start-Ups etc)

- Ability to lead a team and work with diverse, matrixed stakeholders

- Knowledge of Analytics, Attribution, and Planning tools (e.g. Branch, Appsflyer, DCM, etc.).

- Experience and ability to manage scale (strong knowledge of organized players (Facebook/Google etc) and Affiliate platforms as well as experience to build fresh Acquisition sources by challenging the status quo and envisaging a spectrum of possibilities beyond plain vanilla optimization towards automation