Chat

iimjobs

jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
22/10 Sushmita
Senior Talent Acquisition at Zyoin Web Pvt Ltd

Views:526 Applications:178 Rec. Actions:Recruiter Actions:55

Head - Performance Marketing - Internet/Online (6-10 yrs)

Bangalore Job Code: 995479

Head of Performance Marketing:

Key Responsibilities :

- Be responsible for the vision, strategy and execution of acquisition campaigns across all the digital platforms like Facebook, Google, affiliates etc.

- Forecast monthly, quarterly, annual acquisition numbers and costs.

- Execute full funnel digital marketing campaigns including strategy, ad creation, bidding, budgeting, optimization, and reporting

- Identify and lead implementation and guide relationships with affiliates and partners that can improve digital performance.

- Work with data and analytics teams to implement best measurement frameworks, mine deeper insights and run A/B and multivariate tests to iterate into new ideas

- Partner with creative team and brand marketing to drive ROI through rigorous and systematic creative and narrative testing, focused on optimization and testing new approaches

- Lead, mentor and build the performance marketing team

Desired Skill Set :

- 7-10 years of experience with premium B School background with proven learning agility

- Top of the line digital marketing leader with relevant performance marketing experience in scaling up digital companies (E-Commerce / FinTech / Gaming / Tech Start-Ups etc)

- Ability to lead a team and work with diverse, matrixed stakeholders

- Knowledge of Analytics, Attribution, and Planning tools (e.g. Branch, Appsflyer, DCM, etc.).

- Experience and ability to manage scale (strong knowledge of organized players (Facebook/Google etc) and Affiliate platforms as well as experience to build fresh Acquisition sources by challenging the status quo and envisaging a spectrum of possibilities beyond plain vanilla optimization towards automation

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights
  • Follow-up
Something suspicious? Report this job posting.