Head - Performance Marketing & Growth - FMCG - IIT/NIT/IIM/ISB/MDI/FMS

Job Description:

- Strategize and own the entire marketing strategy to acquire customers through multiple paid marketing channels

- Tracking and Owning ROI for marketing spend across channels including, but not limited to, Facebook/ Instagram/ Google

- Ad networks and other social media campaigns.

- Be experimental in exploring new channels to drive traffic and acquisition

- Leveraging vernacular intelligence in all ads by coordinating with communities across languages.

- Liaison with the design team to experiment new creative on daily/weekly basis

- Create a marketing automation strategy to derive maximum cart and purchase value

- Set up daily performance reports to analyse the performance and further optimise campaigns.

Must Have:

- Engineer/ Marketing Grad with 1-2 years of work experience with an ecommerce startup or in growth marketing domain

- Preferably worked at a fast growing consumer internet start-up

- IIT/ NIT/ Top Tier Engineering School/ IIM/Top Tier B-School

- Passion for startups