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Founder & CEO at TalentGen Advisory LLP
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Head - Performance Marketing/Growth - eCommerce (6-10 yrs)
Key responsibilities: (Global performance marketing lead), Series C venture !
- Responsibility for paid search across websites, search engines and geographical locations.
- Managing implementation initiatives to enhance PPC campaign effectiveness.
- Effectively managing meta channels to drive cost effective ROI.
- Manage performance marketing spend to ensure achievement against commercial goals.
- Continually reviewing bid optimization, creative and keyword development strategies.
- Collating customer data across multiple devices to develop mobile strategy.
- Monitoring and reporting short and long-term customer trends from internal and market data.
- Working closely with the SEO Manager to identify opportunities to drive SEO traffic.
- Creating strong campaigns in-keeping with brand values.
- Developing a list of projects for search marketing software team.
- Managing workflow of development request and prioritising these.
- Working closely alongside software development team regarding UAT and measuring impact of any changes.
- Auditing search marketing functionality against best industry practice.
- Owning the internal attribution model.
- Staying up to date with emerging marketing channels and digital trends in the consumer travel space.
- Working alongside the e-commerce team to understand online purchase behavior.
Skills and experience needed:
- Ideally educated to degree level or equivalent.
- Experienced in managing complex PPC campaigns, preferably within the travel sector.
- Extensive and up to date search marketing trends.
- Proven achievements in delivering profit growth and ROI.
- Passionate about search marketing.
- A strong leader/team manager.
- Proven analytical abilities, working with large datasets and advanced functionality of Excel.
- Experience of executing international paid search campaigns
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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