Key Responsibilities : - Be responsible for the vision, strategy and execution of acquisition campaigns across all the digital platforms like Facebook, Google, affiliates etc. - Forecast monthly, quarterly, annual acquisition numbers and costs. - Execute full funnel digital marketing campaigns including strategy, ad creation, bidding, budgeting, optimization, and reporting - Identify and lead implementation and guide relationships with affiliates and partners that can improve digital performance. - Work with data and analytics teams to implement best measurement frameworks, mine deeper insights and run A/B and multivariate tests to iterate into new ideas - Partner with creative team and brand marketing to drive ROI through rigorous and systematic creative and narrative testing, focused on optimization and testing new approaches - Lead, mentor and build the performance marketing team Desired Skill Set : - 7-10 years of experience with premium B School background with proven learning agility - Top of the line digital marketing leader with relevant performance marketing experience in scaling up digital companies ( E-Commerce / FinTech / Gaming / Tech Start-Ups etc ) - Ability to lead a team and work with diverse, matrixed stakeholders - Knowledge of Analytics, Attribution, and Planning tools (e.g. Branch, Appsflyer, DCM, etc.). - Experience and ability to manage scale (strong knowledge of organized players (Facebook/Google etc) and Affiliate platforms as well as experience to build fresh Acquisition sources by challenging the status quo and envisaging a spectrum of possibilities beyond plain vanilla optimization towards automation

Bangalore

Head - Performance Marketing - Gaming Firm 

Head - Performance Marketing - Gaming Firm  ,Job Description for Head - Performance Marketing - Gaming Firm  in Zyoin in  Bangalore for (7-15) years of experience. Apply Now!

Job Description for Head - Performance Marketing - Gaming Firm  in Zyoin in  Bangalore for (7-15) years of experience. Apply Now!