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22/04 Bharat Parashar
Recruitment Consultant at Cultor Recruit

Views:581 Applications:110 Rec. Actions:Recruiter Actions:63

Head - Performance Marketing - FMCG (6-10 yrs)

Mumbai Job Code: 917380

Head - Performance Marketing

Maximum Annual CTC - 30,00,000

Location : Malad West, Mumbai

Reports to : Founders

Company Overview :

Our client is a well-funded VC-backed startup with customers in 162 countries and growing rapidly. They are working to enable women to take charge of their health, especially period. Their products combine tech and Ayurveda to solve women's problems and empower them.

Founders have a proven track record & reputation with digital unicorns experience like Jio, Cleartrip, Intelenet, Concentrix. Currently on a mission to build the world's largest menstrual health company.Be the first 20 to join the company and become a part of the founders' club

Work Description :

- Accountable for digital marketing from strategy to execution

- Achieve company sales targets using paid marketing channels

- Google : Search, YouTube, Adwords, GDN, Affiliate

- Social : Facebook, Instagram

- Marketplace : Amazon, Flipkart, healthcare and women platforms

- Obsessive focus on on-page conversion, CPM, CPC, cost of acquisition and ROAS

- Lead video content marketing using creatives, audiences, A/B tests

- Build cross-platform FUNNELS [FB/Google] to implement retargeting strategies

- Setup customer journeys using marketing automation tools, Email, SMS, WhatsApp

- Develop marketing campaigns with a strong HOOK to drive eCommerce sales on website

- SPLIT TEST of ads copies, landing pages, creatives, video content engagement

- ATTRIBUTION - Setup tags managers [UTM, GTM] for to track & optimize user behaviors

- Sharp focus on hyper-growth and profitable unit economics

Candidature requirements :

- 5+ years of digital marketing experience in performance marketing with digital first brand

- Proven track record in running D2C consumer acquisition funnels across FB, Google, Affiliates

- Video-content-led online marketing added plus

- Deep expertise in performance marketing especially using remarketing strategies

- Strong analytical mindset with data driven decision making

- Highly digital tools savvy to drive performance

- Passionate to work in entrepreneurial set-ups, comfortable with ambiguity and working in a constantly evolving business environment.

Women-friendly workplace:

Maternity and Paternity Benefits

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