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Head - Performance Marketing - FMCG (5-15 yrs)
- Our client is one of the leading manufacturers of ayurvedic products and formulations and has multiple products in its portfolio
Job Responsibilities :
- Plan, strategize, execute and scale the company's direct-to-consumer business profitably; Budgeting & Maximizing ROI
- Creating strategy and roadmap for the company's performance marketing activities; Define a sharp audience targeting strategy, review them regularly, and keep growing the universe.
- Develop and own customer acquisition and retention funnels; Create a robust and effective campaign structure across all digital platforms (Facebook, Google SEM, Shopping, Affiliates, Instagram, YouTube, etc)
- Own ROAS from performance marketing, continuously developing experiments/initiatives to improve metrics, including creative/copy testing, audience segmentation, ad placements, retargeting, and new channels to maximize full-funnel performance
- Lead SEO agency to carry out all SEO related activities
Qualifications, Experience & Skills :
- Should have experience in running revenue-focused performance marketing campaigns with extensive experience across all platforms - Facebook, Google, Instagram, YouTube, Affiliates
- Should have managed an INR 1 Cr plus monthly spends and led a team
- Outstanding knowledge of analytics tools, e.g. Google Analytics, Tableau, etc
- Ability to work in a highly dynamic environment across cross-functional teams; Strong marketing acumen and should be extremely good with numbers and have great analytical skills
- Exceptional organization and planning skills
- Exceptional written/verbal communication
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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