Working directly with the CEO, this role will own the flow of customers, focusing on brand awareness, customer acquisition, engagement, retention, and referral. You will work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives. Primary responsibilities : 1. Communication / Positioning Strategies : a. Testing different kinds of campaigns, brand communication strategies, promotions, discounts and offers to understand what is working and what isn't, and iterating to optimize it 2. Performance Marketing Strategies : a. Identifying avenues and channels where the performance is good and bad, using data to understand why, experimenting with the positioning, audiences, communication to achieve desired Traffic &amp; CAC 3. UI/UX : a. Improving the customer journey, product and offering in order to achieve the desired Conversion rates. A/B Testing to see what products to push out first, how to structure the journey 4. Retention : a. How to keep the existing customers and community engaged and retained through various incentives, promotions and offers 5. Revenue : a. Identifying different channels to sell on and different target groups to approach in order to achieve revenue targets Our Ideal Colleague will : - Be comfortable being thrown into largely ambiguous environments, love figuring things out and be energized by new challenges - Be curious, analytical and scientific - evaluate challenges through data and feel an experiment must have measurable results to be worthwhile - Have a need for speed - As a young brand we crave results as quickly as possible and prefer to improve iteratively as opposed to placing big, long-term bets. - Have excellent communication and people management skills - You need to consistently generate a buy-in on your initiatives and ensure coordination across teams Preferred Qualifications &amp; Skills : - 8-12 years of experience in the ecommerce / online space and 5-8 years in a senior growth and marketing role of growing a digital first brand from scratch - Deep understanding and expertise in digital marketing i.e in Ad words, GDN, Facebook advertising, Instagram advertising, YouTube advertising, affiliate marketing, retargeting networks, web tracking and attribution - Expertise in working with performance marketing tools such as Google Analytics, MailChimp, Hootsuite, Hubspot and/or their equivalent - Strong analytical mindset and belief in data driven decision making. - Design UX/UI knowledge (through courses, degrees, work experience or just tinkering) - An MBA or substantial experience in entrepreneurship&nbsp; - Understanding the intricacies of building a business

Bangalore

Head - Performance Marketing - Education 

Head - Performance Marketing - Education  ,Job Description for Head - Performance Marketing - Education  in First Meridian in  Bangalore for (8-14) years of experience. Apply Now!

Job Description for Head - Performance Marketing - Education  in First Meridian in  Bangalore for (8-14) years of experience. Apply Now!