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04/05 Vinay Kumar
Business Head at First Meridian

Views:346 Applications:117 Rec. Actions:Recruiter Actions:23

Head - Performance Marketing - Education (8-14 yrs)

Bangalore Job Code: 921144

Working directly with the CEO, this role will own the flow of customers, focusing on brand awareness, customer acquisition, engagement, retention, and referral. You will work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives.

Primary responsibilities :

1. Communication / Positioning Strategies :

a. Testing different kinds of campaigns, brand communication strategies, promotions, discounts and offers to understand what is working and what isn't, and iterating to optimize it

2. Performance Marketing Strategies :

a. Identifying avenues and channels where the performance is good and bad, using data to understand why, experimenting with the positioning, audiences, communication to achieve desired Traffic & CAC

3. UI/UX :

a. Improving the customer journey, product and offering in order to achieve the desired Conversion rates. A/B Testing to see what products to push out first, how to structure the journey

4. Retention :

a. How to keep the existing customers and community engaged and retained through various incentives, promotions and offers

5. Revenue :

a. Identifying different channels to sell on and different target groups to approach in order to achieve revenue targets

Our Ideal Colleague will :

- Be comfortable being thrown into largely ambiguous environments, love figuring things out and be energized by new challenges

- Be curious, analytical and scientific - evaluate challenges through data and feel an experiment must have measurable results to be worthwhile

- Have a need for speed - As a young brand we crave results as quickly as possible and prefer to improve iteratively as opposed to placing big, long-term bets.

- Have excellent communication and people management skills - You need to consistently generate a buy-in on your initiatives and ensure coordination across teams

Preferred Qualifications & Skills :

- 8-12 years of experience in the ecommerce / online space and 5-8 years in a senior growth and marketing role of growing a digital first brand from scratch

- Deep understanding and expertise in digital marketing i.e in Ad words, GDN, Facebook advertising, Instagram advertising, YouTube advertising, affiliate marketing, retargeting networks, web tracking and attribution

- Expertise in working with performance marketing tools such as Google Analytics, MailChimp, Hootsuite, Hubspot and/or their equivalent

- Strong analytical mindset and belief in data driven decision making.

- Design UX/UI knowledge (through courses, degrees, work experience or just tinkering)

- An MBA or substantial experience in entrepreneurship 


- Understanding the intricacies of building a business

Women-friendly workplace:

Maternity and Paternity Benefits

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