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Recruitment Consultant at Karyarth
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Head - Performance Marketing - Education (10-15 yrs)
Key Responsibilities:
- Performance Marketing Strategy: Craft and execute comprehensive performance marketing strategies that encompass paid search, paid social, display advertising, email marketing, and affiliate marketing to drive outstanding results.
- Innovation in Marketing: Embrace innovation as a core principle in our performance marketing efforts, leveraging cutting-edge technologies, creative campaign ideas, and fresh approaches to enhance ROI and customer acquisition.
- Lead Generation Expertise: Harness your lead generation expertise to ensure a steady stream of high-quality leads for our sales team. Optimize conversion rates and sales funnels for maximum efficiency.
- Team Leadership: Lead and inspire a high-performing performance marketing team, fostering a culture of innovation, collaboration, and accountability that encourages everyone to excel.
- Budget Management: Take charge of the performance marketing budget with precision, optimizing spending to exceed ROI targets and KPIs.
- Campaign Management: Oversee the planning, execution, and optimization of digital marketing campaigns, with a focus on maximizing user acquisition, conversion, and retention.
- Data Analysis: Utilize data-driven insights to monitor performance, recognize emerging trends, and make data-backed decisions that continuously enhance our marketing effectiveness.
- Testing and Optimization: Implement rigorous A/B testing and other optimization strategies to elevate campaign performance and enhance the user experience.
- Partnership Management: Collaborate closely with external partners and agencies to drive marketing initiatives and negotiate favorable terms that benefit our organization.
- Reporting and Analytics: Deliver regular reports and illuminating insights to senior management regarding campaign performance, budget allocation, and KPI attainment.
- Stay Updated: Keep a finger on the pulse of industry trends, emerging technologies, and best practices to ensure that our marketing efforts remain at the forefront of innovation.
Skills that will make a difference in this role:
- Proficiency in marketing analytics and data-driven decision-making.
- Experience with a variety of digital marketing platforms, tools, and ad tech.
- Exceptional communication and presentation skills.
- Strong analytical and problem-solving abilities.
- Results-driven mindset with an unwavering focus on achieving outstanding ROI and KPIs.
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