Head - Performance Marketing - EdTech Startup

Roles and Responsibilities :

- Performance media inclusive of Search Marketing,

- Product communication on the digital space.

- A good understanding of Earned media (SEO, SMM etc) would be an advantage.

- Performance media inclusive of Search Marketing, Programmatic, Social platforms advertising as well as a sound understanding of web analytics platforms and other tools in the digital performance marketing space.

- Develop social media strategy and implement framework to achieve business and brand objectives.

- Create online campaigns that integrate website, email, social media, video, online tools and graphics to move people to action.

- We are looking for an experienced Digital marketing professional with 12+ years of excellent record of accomplishment in digital marketing managing across Display, Search, Affiliate and all areas covering paid marketing.

Desired Candidate Profile :

- Efficient Knowledge in Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Optimization (SMO),.

- 8 + Years hands-on Digital Marketing experience (especially Search, Social Media, Email, Inbound and Mobile Marketing).

- Strong expertise in digital practice with in depth understanding of various facets like Social Media Marketing (SMM), Content Creation and Dissemination.

- Graduate/Post Graduate (preferably marketing and communication) with minimum 8 years of experience; at least 4 years of experience in Digital Marketing.

- Should have managed budgets of upto 1Cr/month.

- Fully versed in SEO best practices and analysis of web usage trends.