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11/07 Kunal Shinde
HR at Work Eagle

Views:178 Applications:71 Rec. Actions:Recruiter Actions:28

Head - Performance Marketing - EdTech Startup (10-14 yrs)

Bangalore Job Code: 1123884

ABOUT EMBIBE :

Welcome to the future of education!

At Embibe, we have just one mission - to truly personalize education because every child deserves it. Embibe is the most powerful education platform ever invented. Powered by artificial intelligence and data science, it is the first in the world that delivers learning and life outcomes.

We are a tribe of intellectually fierce people from diverse backgrounds, focussed on building cutting edge products that empower everyone in the education ecosystem - students, teachers, educational institutes and parents. We enable a deeper understanding of student behavior, their strengths and weaknesses through analysis at a granular level. It is this shared vision of democratizing and personalizing education that unites us all.

If you too want to see a future where every student achieves their full potential and want to play a part in changing the face of education, then let's talk!

ABOUT THE JOB :

- As our Performance Marketing Head, you will be responsible for the vision, strategy and execution of acquisition campaigns across all the digital platforms like Facebook, Google, affiliates, etc.

WHO YOU WILL WORK WITH ?

- You will work closely with our Content, Media, Product and Brand Teams to drive revenue, user acquisition, and brand awareness.

WHAT YOU WILL DO ?

You will have the following key responsibilities:

- Forecast monthly, quarterly, annual acquisition numbers and costs

- Execute full funnel digital marketing campaigns including strategy, ad creation, bidding, budgeting, optimization, and reporting

- Identify and lead implementation and guide relationships with affiliates and partners that can improve digital performance.

- Work with data and analytics teams to implement best measurement frameworks, mine deeper insights and run A/B and multivariate tests to iterate into new ideas

- Partner with creative team and brand marketing to drive ROI through rigorous and systematic creative and narrative testing, focused on optimization and testing new approaches

- Lead, mentor and build the performance marketing team

WHAT YOU NEED TO BRING TO THE TABLE

Requirements:

- 10 years of experience (MBA preferred) with learning agility

- Top of the line digital marketing leader with relevant performance marketing experience in scaling up digital companies (E-Commerce/FinTech/Gaming/Tech Start-Ups, etc.)

- Ability to lead a team and work with diverse, matrixed stakeholders

- Knowledge of analytics, attribution, and planning tools (e.g. Branch, Appsflyer, DCM, etc.)

- Experience and ability to manage scale (strong knowledge of organized players - Facebook, Google etc) and affiliate platforms as well as experience to build fresh acquisition sources by challenging the status quo and envisaging a spectrum of possibilities beyond plain vanilla optimization towards automation

Women-friendly workplace:

Maternity and Paternity Benefits

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