Head - Performance Marketing - EdTech

Head - Performance Marketing

Our client is a global edtech company providing educational solutions for students from K-12 and also competitive exams, upskilling courses, etc., for professionals.

Their USP is providing personalised and engaging educational solutions with the help of teachers and visual and contextual programs. Their learning programs are offered in multiple languages.

Founded in 2011, our client is headquartered in Bangalore and they have raised a total of more than $5B in funding. They are operational in more than 21 countries globally.

As a Head - Performance Marketing, you will be responsible for managing the team to scale the business to 10X over next 6 months.

What you will do:

- Developing and driving end to end marketing strategies for all channels

- Exceeding aggressive consumer traffic, profit, and ROI goals for the performance marketing

- Managing, optimizing and expanding programs for all performance marketing channels to maximize the profitability of the performance marketing spend

- Developing vendor relationship(s) to access best practices; work closely with existing vendors to ensure quality advice and guidance

- Tracking, analyzing and reporting on key performance metrics and identify areas of opportunity to improve KPIs across areas of responsibility

- Working cross-functionally across consumer marketing, creative, product management, and development teams

- Demonstrating intellectual curiosity and outside-in thinking on best and evolving practices, and ensure the team is constantly at the edge of the newest high potential opportunities or ways of working

- Advising on digital and marketing best practices, the latest tools and systems

Desired Candidate Profile :

What you need to have:

- 8+ years of relevant experience in performance marketing related channels/businesses, preferably operating large ($50M+) budgets and experience with considerable scale

- Strong experience in planning, strategizing the Performance Marketing campaigns via Facebook, Google and other social media platform

- Deep understanding and experience across performance marketing channels, demonstrating depth and breadth of strategic and tactical knowledge of how different performance marketing channels can drive customer and business goals

- Deep understanding and experience in using data across channels to build customer centric, cross channel strategies

- Excellent leadership skills with experience managing teams remotely and working successfully cross- functionality

- Proven ability to execute in a fast paced environment - results oriented with roll-up-the-sleeves attitude

- Exceptional problem solving, communication, and analytical skills

- Ability to think and act creatively, strategically, and tactically

- Strong, relentless attention and focus to details

- Proven ability to juggle multiple projects at one-time with very little direction

- Strong proficiency in a multitude of performance marketing tools and platforms

- Entrepreneurial spirit, mindset and work ethic are a must

- Strong connects and working experience with Performance Marketing agencies