Head - Performance Marketing - EdTech

Job Opportunity with a Leading Ed-Tech Company.

- Creating and executing a strong performance marketing strategy & execution plan

- Driving down Costs, building other channels (Content, etc.) and at scale

- Developing and managing digital prospecting and remarketing campaigns

- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC

- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

- Identifying and testing new channels to continue to meet or exceed established critical metrics

- Working closely with the management to share funnel conversion improvement ideas, feedback & present results.