Research Associate at Bay Steeds Associates
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Head - Performance Marketing - EdTech (7-15 yrs)
Job Opportunity with a Leading Ed-Tech Company.
- Creating and executing a strong performance marketing strategy & execution plan
- Driving down Costs, building other channels (Content, etc.) and at scale
- Developing and managing digital prospecting and remarketing campaigns
- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
- Identifying and testing new channels to continue to meet or exceed established critical metrics
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results.
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