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09/07 Isabella Thumpaparambil
Senior Recruiter at Work Eagle

Views:261 Applications:93 Rec. Actions:Recruiter Actions:27

Head - Performance Marketing - eCommerce/FinTech (10-15 yrs)

Bangalore Job Code: 1123230

Performance Marketing Head


You will have the following key responsibilities:

- Forecast monthly, quarterly, annual acquisition numbers and costs

- Execute full funnel digital marketing campaigns including strategy, ad creation, bidding, budgeting, optimization, and reporting

- Identify and lead implementation and guide relationships with affiliates and partners that can improve digital performance.

- Work with data and analytics teams to implement best measurement frameworks, mine deeper insights and run A/B and multivariate tests to iterate into new ideas

- Partner with creative team and brand marketing to drive ROI through rigorous and systematic creative and narrative testing, focused on optimization and testing new approaches

- Lead, mentor and build the performance marketing team

Requirements :

- 10 years of experience (MBA preferred) with learning agility

- Top of the line digital marketing leader with relevant performance marketing experience in scaling up digital companies (E-Commerce/FinTech/Gaming/Tech Start-Ups, etc.)

- Ability to lead a team and work with diverse, matrixed stakeholders

- Knowledge of analytics, attribution, and planning tools (e.g. Branch, Appsflyer, DCM, etc.)

- Experience and ability to manage scale (strong knowledge of organized players - Facebook, Google etc) and affiliate platforms as well as experience to build fresh acquisition sources by challenging the status quo and envisaging a spectrum of possibilities beyond plain vanilla optimization towards automation

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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