Manager - Brand Marketing - Internet/Online

Background

- Strong Brand Marketing professional with experience in branding, campaigns, activation and communication, with 4-5yrs of experience. Online Brands or Agency Experience a plus.

Job Description :

- Drive marketing campaigns & communication for the business and help them achieve their targets. Become the brand custodian and drive the brand strategy for respective audience.

Your Goals here would be:

1. Establish Brand Presence: Increase TOMA & SPONT recall, maximize brand SOV in the market. Develop brand awareness and establish brand promise in respective segments through thought leadership and consistent communication.

2. Dominate Market Share: Craft long-term initiatives to increase market share in each segment, along with business & product support.

3. Drive Business Targets: Deliver high-quality leads and improve conversions to enable business targets of MAU through acquisition and retention.

Key Responsibilities:

1. Derive Audience Insights: Identify and study specific audience segments and keep a tab on their pulse, gauge their reaction to our campaigns, understand their needs and barriers to adapt, to draw further campaign insights.

2. Craft Meaningful Value Props: Work with product and business teams to identify key product offerings, audience needs, competition, and market insights. Conduct or commission market research and arrive at a meaningful value proposition for key launches.

3. Marketing Campaign Planning & Execution: Basis various business objectives, suggest and device Integrated Marketing Campaigns with each media channel owner. Own IMC and create a detailed plan with various stakeholders and collaborate with them to drive the campaign successfully within timelines.

4. Creative Brief & Communication: Brief creative and content teams on all campaign and communication requirements, and drive the creative ideation process to arrive at clear and impactful communication ideas for the TG. Ensure all the channel and creative teams align on the idea and work towards unified communication for your campaign. Ensure that the brand guidelines are adhered to in campaigns and in all communication channels through designers, animators, and copywriters.

5. Reporting & Insights: Ensure regular campaign reporting and monitoring at daily, weekly and monthly levels for the various reports. Drive all the teams to support you with regular campaign results, including analysis and evaluation of KPIs. Maintain regular measurement of the ROI of campaigns, analyze data and draw learning insights from the campaigns.

6. Agency Management: Identify and engage with external agency partners as per the requirement to drive various activities - brand campaigns, events, content writing, influencers, digital marketing, video creation etc.

7. Quarter & Financial Year Plans: Create long term strategies and Financial year plans for your respective categories basis product roadmap and business initiatives.