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27/08 Anshita Jain
Consultant at CareerNet Technologies Pvt. Ltd.

Views:528 Applications:289 Rec. Actions:Recruiter Actions:53

Head - Performance Marketing - eCommerce (6-15 yrs)

Bangalore/Mumbai Job Code: 843798

- Lead our marketing team to rapidly acquire and retain new customers through an aggressive and entrepreneurial approach of constantly testing, measuring and iterating.

- Managing, optimizing and scaling a annual budget of $10M through acquisition and retention campaigns across all channels including paid Social, Search, Display, Mobile, Push, Apps, programmatic buying and Email.

- Continually improve upon both profitability and growth metrics while constantly testing new acquisition and retention channels.

- Closely monitoring, measuring and reporting on paid marketing driven growth; you embrace the quintessential LTV vs. COA equation.

- Prioritizing initiatives leading to the greatest returns for spends

- Working with creative, product and merchandise to develop best in class marketing campaigns optimized for conversion, relevance and customer shopping preferences

- Analyze and prepare performance reports and strategy updates for internal stakeholders - you must own the ins and outs of campaign strategy, planning, management, and measurement.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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