Head - Performance Marketing - D2C Vertical

Head - Performance Marketing (D2C Brand)

KEY AREAS RESPONSIBILITIES :

Revenue growth :

- Customer acquisition & digital sales funnel management

- Create acquisition strategy for revenue growth and monthly sales forecasts

- Develop & execute detailed monthly plans with right mix across digital platforms (Google, FB, Insta, YT etc.) for achieving the sales targets with optimal CAC & ensuring profit targets are met

- Own performance KPIs including P&L for sales from our own website

Campaign Management :

- Plan & implement campaigns and create optimal digital media mix in line with targets

- Implement brand strategy & integrated communication to build saliency and consideration

- Daily campaign management across all the digital acquisition and remarketing platforms

- Continuously monitor & optimize performance to ensure sales growth in line with forecast, conversion funnel efficiency and cost/CAC optimization

- Implement a test & scale approach to constantly test ad formats, creatives, platforms etc. to get best results

Promotions :

- Design & execute effective promotions strategy to push sales numbers as well as uplift visibility, mind metrics

Budget & ROI management :

- Plan & deploy the monthly budgets efficiently for each platform and track the spends effectively

- Optimize continuously to ensure high ROI and minimize CAC

Analytics & Reporting :

- Competition monitoring, benchmarking and gathering market intelligence

- Leverage web analytics to derive actionable insights

- Detailed analysis of sales trends, funnel, conversions & all key metrics and sharing relevant insights & recommendations

- Monitor performance & optimize/course correct

Liaising & relationship management :

- Identify new high potential strategic vendors, new digital ad platforms, agencies etc.

- Constantly engage with key partners (Google, FB etc.) and build strong relationships to drive higher preference for our brand & access to new products/tech/innovations

SKILLS AND COMPETENCIES:

Skills :

- Core digital marketing skills & hands-on experience across all key platforms such as Google, Facebook, Instagram, DV360, GDN, Youtube etc.

- Deep understanding and experience of remarketing platforms (Google, FB, Criteo, Adroll etc.)

- Strong experience in web analytics tools and techniques (E.g. Google Analytics, Adobe omniture, Shopify analytics, etc.)

- Proficient in quantitative analysis & insighting

- Data/numbers oriented

- Good at advanced excel/other data analysis tools

- Strong team management

- Relationship management with all key platforms/vendors

- Negotiation skills

- External stakeholder management

- Strong verbal & written communication

Competencies :

- Commercial & strategic acumen

- Results driven & ROI focused

- Technology oriented with keen interest in latest tech developments in digital marketing

- People orientation & leadership ability

- Strong bias to action

- Agility and ability to take decisions/course correct fast

- Cross functional collaboration

- Influencing stakeholders