Head - Performance Marketing - Consumer Tech Startup

The company is a Series A funded startup solving for various problems in the MSME space.

Job Description :

- Build a strong digital marketing foundation for 10x growth in 1 yr. Responsible for customer acquisition, engagement and retention across various digital marketing channels - Search, Social, Affiliates, CRM, App Marketing

- Brand / Driving traffic / Customer Acquisition / Performance Marketing :

- Hands-on management and optimization of both paid owned media channels such as search, display social, content syndication to build best-in-class performance marketing channels

- Day-to-day campaign bid management and execution tactics across multiple platforms to exceed goals and maximize return on ad spend

- Deliver against targets by collaborating with channel leads on key performance marketing channels: search, display, social, content syndication and display advertising programs

- Work closely with the Marketing teams to develop and execute the digital marketing activities to drive inbound leads

- Ensure all digital campaigns are delivered according to the brief, on time and within budget

- Deliver against targets by managing paid search, paid social and display advertising programs

- Conduct A/B testing when necessary to improve campaign effectiveness

- Ensure that digital campaigns and leads are properly tagged and tracked

- Provide analysis, visibility and insights on regional digital advertising performance

- Manage budgets in collaboration with the global digital team and local marketing leads

- Support growth initiatives by creating and optimizing digital marketing campaigns

- Manage digital testing and optimization initiatives within digital media channels

- Manage the analytics tools used for measure performance