Head - Performance Marketing - Consumer Firm/eCommerce

Head - Performance Marketing - Consumer Brand

Performance Marketing/ Growth Head:

- We are hiring an experienced individual to lead, strategize & own the entire online business of a well established consumer fashion brand. The candidate will lead the company's D2C (eCommerce websites) & marketplace businesses 

- An ideal candidate will come with deep expertise in scaling up a D2C E-commerce business with :

- 5-12 years of experience in digital marketing, acquisition on Facebook/Google/others, strong leadership skills & an ability to build a team & think out-of-box.

- We are looking to team up with someone who is passionate, high-energy person, a go-getter and obsessive about data and metrics.

- An incredible opportunity to lead a fast-growing global digitally native brand.

- Plan, strategize & execute the company's direct-to-consumer websites

- Manage & grow the company's marketplaces business .

- Financial planning, Budgeting & Maximizing ROI

- Maintaining current knowledge of the ever-evolving landscape; trends, products, and channels

- Run & take ownership all acquisition channels on the internet including Facebook, Instagram, Google, Youtube, Taboola, Twitter and others. Build a sustainable & profitable business strategy.

- Own the retention metrics for the brand & build a customer experience team.

- Develop a holistic strategy to consistently better key metrics like Revenue, AOV, Conversion Rate, Repeat, Brand Re-call etc.

Expectations :

- 5-12 years+ proven track record of managing a successful e-commerce business & scaling up a consumer brand online, performance & growth marketing

- Track record of running multi-million dollar acquisition budgets on Facebook, Instagram, Google & other acquisition channels.

- Past record of hiring & running a strong team-building e-commerce businesses

- Reporting to Chief Marketing Officer

- Excellent interpersonal and leadership skills

- A strong entrepreneurial spirit and a passion for growing companies

- Passion & urge to build a truly global brand from India.

Key Performance Indicators :

- ECommerce Revenue

- Cost of Acquisition

- Organic Growth

- Retention Metrics