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Head - Performance Marketing (10-14 yrs)
Performance Marketing Head
Responsibilities:
- Working on building out the marketing functions with the founders for scaling up the organization
- Lead the marketing team and drive targets
- Plan and manage performance marketing campaigns on various platforms
- Create & optimize paid ads strategy to meet business goals & objectives
- Run Installs, Lead Generation, Engagement, In-App Action & Remarketing campaigns from ideation to media planning and optimization
- Conceptualize ad copies and creative direction and brief the creative team
- Identify trends and insights, and optimize spend and performance based on the insights
- Collaborate with internal teams to create landing pages and set up events and user tracking etc.
- Utilize the strong analytical ability to evaluate end-to-end campaign experience across multiple channels and audience touchpoints
- Instrument conversion points and optimizes user funnels
- Manage budgets and finances for digital marketing initiatives for the organization
Skills Required:
- Strong experience in performance and digital marketing
- Scaling up an organization/start up
- Very high sense of ownership
- Experience in Performance and Digital Marketing B2C organizations.
- Experience in Google, Facebook & Instagram Ads, SEM
- Data orientation and strong analytical ability
- Strong orientation towards problem-solving, experimenting, and iterating with the results, to arrive at the right solution
- Customer-centricity and consumer thinking - understanding consumer needs, concerns and translating that to marketing themes
- Experience in optimizing landing pages and user funnels
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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