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Head - Performance & Growth Marketing - D2C (2-15 yrs)
- Create & deliver ambitious growth plans for our D2C platforms. Overall, in charge of D2C business delivery
- Driving performance on all performance-marketing channels such as Facebook and Google, as well as organic, direct and affiliate sources of revenue and traffic
- Oversee operation of own websites, app(s), content platform(s) and any other digital D2C initiatives leading up to metrics around sales, traffic, engagement, LTV/CAC and NPS
- Deliver customer delight through on-site and off-site interventions
- Own site optimization and A/B testing to deliver conversion growth
- Ownership of customer retention marketing activities and merchandising strategy for scaling up revenue
- Run an effective acquisition funnel with diversified acquisition sources, and strong customer loyalty
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