Director at Advait Associates
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Head - Partner Marketing - Internet/Online (7-12 yrs)
Role & Responsibilities:
Key Responsibilities:
- Lead the overall Partner Marketing function.
- Designing, planning and executing effective offline, OOH, BTL marketing campaigns in line with the plan & determining and implementing metrics to measure campaign effectiveness
- Building brand awareness and generating innovative ideas to promote the brand/product in tier 2 cities & beyond in a cost effective & ROI driven way.
- Designing and coordinating promotional campaigns, PR and other marketing efforts across channels (digital, press, local events, collaborations etc.)
- Direct and support market research collection, analysis, and interpretation of market data for short- and long-term market forecasts and reports
Key Qualifications:
- MBA / Engineering from Tier 1 B School / IIM / IIT
- 7+ Years of experience in Offline Marketing/ B2B2C Network Marketing / growth stage Startups ( Series C/D+)
- Must have spent a minimum of 1 year as a AVP/VP Offline / Network Marketing / Director/ Associate Director Marketing position or any equivalent position in a consumer tech start up
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