This is for one of the leading Digital Marketing Agencies in Delhi/ NCR with offices in Mumbai and US too.

Essential Duties and Responsibilities:

- Experience in planning and execution of Paid Marketing Campaigns in Search, Display, and Social Media. [e.g. Adwords, Bing PPC campaigns, Display Ads, Re-marketing Ads, Facebook PPC, Twitter ads, LinkedIn Ads, Other Direct Media Buys, Mobile Campaigns]

- Achieve ROI, CPA, CPC or CPV targets for all Ads spend on a daily or weekly or monthly basis.

- Maintain and monitor keyword bids, account daily budget caps, impression share, quality score and other important account metrics.

- Prepare and Analyse Keywords & Ad copy performance analysis report.

- New keywords research and analysis.

- Provide strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with company goals.

- Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance company goals.

- Keep pace with search engine and PPC industry trends and developments.

- Create Proposals for Client.

- Deliver comprehensive campaign analytics including, but not always limited to, paid search insight.

- Should be able to Identify and execute optimization recommendations to increase campaign ROI.

- Ensure optimal campaign performance.

- Develop new and eliminate under-performing PPC ad copy & Keywords.

- Analyse clicks and conversion data, and expenses and ROI.

- In-depth keyword and audience research.

- Get effective landing pages implemented and advice on possible improvements.

- Creating multiple adverts and do split testing of campaigns across multiple advert groups.

- Identify trends and insights, and optimize spend and performance based on the insights.

- Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests

- Maintain day-to-day client contact for SEM Campaign execution

- Responsible for understanding client goals and agency deliverables.

- Responsible for contributing ideas to grow the clients business.

- Pro-actively providing the clients marketing plans with the greatest amount of value-added communications.

- Provides clients with budget updates.

- Help prepare and research needed materials for client presentations and engagements.

Education and/or Work Experience Requirements:

Excellent verbal and written communication skills, including the ability to effectively communicate with internal and external customers

- Excellent computer proficiency (MS Office - Word, Excel and Outlook)

- Must be able to work under pressure and meet deadlines, while maintaining a positive attitude and providing exemplary customer service

- Ability to work independently and to carry out assignments to completion within parameters of instructions given prescribed routines, and standard accepted practices.

EXPERIENCE - 6+ relevant years of experience is a must.

Arpan Khurana
Hashtag HR

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