Senior Talent Acquisition Specialist at Talent Stock Solutions Pvt Ltd
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Head - Paid Marketing - Social Media Campaign - IIT/NIT/BITS/IIM/ISB (4-8 yrs)
Job Brief :
- Lead the implementation of our paid channel marketing strategies through different channels like Facebook, Tiktok and other affiliates
- Examine correlations between prospecting activities, revenue, and budget
- Measure and optimize our paid marketing using different tools
- Research and test partnerships with new affiliates to expand our reach and/or lower cost-per-acquisition
- Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs
- Craft landing pages and lead-gen forms for our content to distribute through relevant paid programs
- Coordinate, supervise and inspire members of our paid marketing team
- Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying
- Monitor market intelligence and keep track of competitor movement and market situation
Must have skills :
- Previous working experience as digital marketer/channel manager for 4-8yrs
- A proven track record of successful marketing campaigns
- In-depth knowledge of the various paid marketing channels and technologies, including paid search, re targeting, social network advertising (Facebook marketing, Tiktok campaigns and other affiliate channels)
- Hands-on experience in handling marketing budgets and forecasting/reporting results
- Must have handles 10cr budget min annually
- Outstanding communication, presentation and leadership skills
- Excellent organizational and time management skills
- Strategic thinker with great analytical skills
Note : Startup Companies Experience required
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