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07/06 Neha
Recruiter at Prometheus

Views:683 Applications:194 Rec. Actions:Recruiter Actions:12

Head - Online Strategy - Conglomerate (10-20 yrs)

Bangalore Job Code: 1107155

Online head - with an Indian multinational conglomerate company


Job Title : Head - Online

Division / Department : E - Commerce

Reports to : Business Head

Job / Role Purpose :

- Deliver an engaging, educative and aspirational site experience by defining and launching brand-elevating digital experiences which inspires art and craft connoisseurs to visit, convert and come back.


- Help customers engage with the craft, the maker and the process on a personal level and experience a sense of deep satisfaction and pride of owning a piece of India's legacy. Also, build loyal and lasting relationships with existing customers.

KPIs :

KRAs :

Achieve AOP (Annual Operating Plan) Targets :

- Grow online commercial results (top and bottom lines) to achieve overall business revenue projections.

- Increase web traffic and promotions to drive online sales ; booking revenue, gross margin.

- Deliver increased conversion rates and overall order size, managing margin performance across a variety of product lines.

- Providing superlative shopping experience through innovation & feature development, engagement and education ; NPS

Execute eCommerce strategy :

- Manage the overall user experience, including site navigation, content development, sales checkout funnel, and promotional campaigns.

- Driving a winning digital shelf strategy ; assortment, pricing, merchandising, content that leverages the power of mid premium brands.

- Manage social media integration, search engine optimization (SEO), and other monitoring methodologies and analytics.

- Oversee all brand touch points on site ; ensure they reflect the latest brand guidelines and are optimized for customer experience.

- Daily management of site content including homepage assets, category pages, curated shops, site banners, and landing pages.

User experience :

- Ensure good customer service by addressing and ensuring the timely resolution of customer issues or comments.

- Understand complex user needs and provide actionable user-centered insights.

- Create a roadmap for optimisation for the customer journey, identifying barriers, and monitor ecommerce trends.

- Create and deliver extraordinary content for every SKU ; in terms of nuances of craft, process and the artisan/ maker

Research & Analytics :

- Track & monitor site metrics and features to help develop strategies and recommendations to further optimize and drive the sales.

- Provide analysis and reporting on metrics such as weekly/monthly sales by department, new product sell-through and offer code performance.

- Provide insights on customer shopping trends to support assortment selection and identify assortment gaps.

- Analyze the current market trends and conduct data analysis to determine initiatives that would increase the brand's awareness.

Cross functional collaboration :

- Work cross-functionally with teams to ensure quality assurance (QA) and timely publishing of all web content.

- Communicate site plan and vision to the Creative team through compelling creative briefs; Track execution to ensure delivery of a cohesive product story and customer experience.

- Partner across Merchandising, Content, Creative, Promotions and Product teams to build and launch high quality digital experiences to support seasonal product and content messages.

- Partner with the Marketing team to ensure marketing channel landing pages are optimized to drive conversion and monetization and are supporting our broader brand strategy.

- Work closely with demand planning and warehousing teams to ensure smooth order fulfillment.

Key Decisions :

- Analyze online data to inform marketing and eCommerce efforts such as segmentation based on potential ROI.

- Hire digital talent that effectively executes eCommerce solutions to fulfill creative, analytical and technical needs.

Major Challenges :

- Identify the right technologies that helps the business stay agile, maximize performance and returns on ad spend, and move faster than the competition.

- Use digital tools and capabilities to better understand the individual customer and personalize the customer experience.

Competencies :

Functional Competencies :

- Understanding/awareness and a deep passion for Indian handicraft and Handlooms

- Deep understanding of online customer strategy, structure & processes

- In depth knowledge of evolving web technology and trends

- Ability to interpret web analytics

- Awareness of digital marketplace trends

Behavioral Competencies

- Attention to detail

- Project management

- Communication and influencing skills

- High commercial acumen

Academics & Experience :

Qualification : Graduate / Postgraduate in Business Management or related field.

Work Experience : 10+ years' work experience with 3-5 years in retail ecommerce

Women-friendly workplace:

Maternity and Paternity Benefits

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