Head - Online Marketing - IIT/BITS/IIM/ISB

- As a Head of Digital Marketing, the incumbent will have overall responsibility of brand development and customer acquisition.

- The candidate will be accountable for building the Organization's brand and will be responsible for all aspects of marketing - online and offline.

- This role will be responsible for managing marketing investments and accountable for growth target.

- The Marketing head will be responsible for developing and deploying a comprehensive marketing plan with fully integrated tactics (advertising, digital and mobile marketing, retail/partner and consumer-facing PR).

- This highly empowered role demands innovative thinking along with a creative and energetic approach to leadership who thrives when juggling multiple priorities in a fast paced, high performing environment.

Requirements

- 7-15 years of experience in marketing function with the last 5 years handling digital marketing of a progressive B2C organization (Preferably Travel, Furniture, Jewellery domain) at a senior level.

- Bachelors/Master degree from Tier 1 colleges - IIT / BITS / IIM / ISB preferred

- Demonstrable experience in implementing successful campaigns on Google Adwords,Facebook, Native, display and affiliate marketing

- Strong knowledge of online marketing tools and best practices

- Should be solid and have strong knowledge with SEM tools, Keyword Planners, Web Analytics

- Experience in executing the campaigns from scratch and should be an executor with thought leadership