Head - Online Marketing - Education - South Asia Region

- The Head- Online Marketing is accountable for the implementing the online marketing strategy and delivery of web traffic and qualified web lead volume across business lines for assigned countries.

- The role is central to the delivery of revenue and profit objectives and will work with the Regional and Country teams to ensure the successful execution of online marketing initiatives.

Client Details

A global leader in international education services. tHEY've been operating for 50 years, creating a huge network of opportunity across almost 60 countries.

Description

Strategy and Planning

- Adopt, localise and deliver organizations strategy for a modern marketing evolution, which drives the organizations global business strategy

- Develop and agree comprehensive annual / quarterly / monthly marketing calendars and budgets that successfully support the achievement of goals within agreed timeframes and to expected quality standards

Web Lead Generation (Paid Marketing and SEO)

- Lead and manage all new web lead generation activities in a highly effective manner, which meet the required number of leads by source, enabling countries to maximize the resulting business / sales opportunities

- Identify new opportunities for generating leads and make recommendations to expand marketing activities where appropriate in order to leverage such opportunities

Event Marketing Management

- Define the virtual events calendar, plan and execute the events in time

- Have campaigns planned & executed well in time to contribute to the success of organization's virtual & physical events. This includes creating awareness of the event & generating leads to drive student attendance

- Evaluate the success of marketing events from feedback received from both clients and students

Web Analytics, CRO & Content Marketing

- Make effective use of analytics to evaluate effectiveness of lead generation

- Ensure that clear reporting is in place for KPIs and metrics to enable the business to iterate and improve

- Make effective use of content marketing strategies to grown organizations online presence and keep websites updated with relevant content

- Build CRO culture and run quarterly A/B tests to drive continuous improvement in web traffic to leads conversion rates

Team Leadership

- Lead, develop and maintain a high performing team that will deliver organizations key marketing objectives

- Create an environment that delivers opportunities for collaboration and co-operation across the global stakeholder relations and client teams

- Set performance targets for key performance indicators for team ensuring all delegations are clear

Profile

- Bachelor's / Master's degree or equivalent

- 8- 10 years of demonstrable experience in online marketing delivering high quality marketing campaigns and solutions with positive, measurable results around growth in SEO traffic, cost effective SEM and lead generation

- 3-5 years' experience leading teams in delivering online marketing goals across multiple countries

- Highly effective planning, organising and managing multiple competing priorities.

- Creative thinker and able to develop contemporary and engaging marketing content.

- Highly effective relationship building and relationship management skills.

- Hands-on operational experience in managing websites, social media and other digital channels

- Experience of website analytics tools (Adobe Analytics, Google Analytics); ability to glean and share insights with a broad audience.

- Proven success in managing SEO, SEM and Social Media initiatives

- In depth understanding of online marketing best practices and digital technologies

- Excellent verbal, written communication and presentation skills

Job Offer

Be a part of an organization in terms of building a global platform and connected community to guide international students along their journey to achieve their lifelong learning and career aspirations and be a part of stable yet fast growing company.

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Arya Balabantray on +91 124 452 5462

Contact - Arya Balabantray - +91 124 452 5462

The Apply Button will redirect you to website. Please apply there as well.