Head - Offer Management & Strategic Marketing - Retail

Offer Management & Strategic Marketing Team Head

- Define the Country BU Growth Strategy & Growth initiatives to deliver the ambition

- Define the BU Strategy with 3-5year Road Map and drive the execution plan

- Explore Strategic Alliances and inorganic growth opportunities

- Build a clear BU Business Plan by sales Engine @ Activity / Family level

- Define the BU Marcom strategy to support demand generation

Drive BU Growth Initiatives :

- Accelerate Diffused pipe

- Win WD - 2X Growth

- Make our brand more visible and be the preferred brand in retail

- BuildCon - TOP 500 Builder and Contractor program

- Go Digitial - Cover the universe

- Promote EcoStruxure

- Explore Strategic Alliance and manage M&A Files

- Support Lunar Integration

- Identify and explore new alliances

- Focus on developing new Go to market models

- Support eCom road map

Drive demand generation actions to create pull :

- Define the BU Marcom plan

- Work closely with all the stake holders for timely and efficient execution

- Conduct brand surveys specific to BU to measure the impact of our promotional activities

- Measure the ROI on all the marcom initiatives